Coca-Cola has been knocked out of its top spot on Interbrand Corp.’s most valuable brands list by Apple. Coca-Cola then continued to lose the #2 spot to Google, pushing those poor, sorry bastards down to #3.
Apple Inc.’s brand value jumped 28 percent to $98.3 billion and Google Inc. (GOOG)’s rose in second place at $93.3 billion. The Coca-Cola Co. name slipped from the top spot after 13 years to third place at $79.2 billion.
“Every so often, a company changes our lives — not just with its products, but with its ethos,” Jez Frampton, chief executive officer at New York-based brand consultancy Interbrand, said in a statement. Current Apple CEO “Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact — a vision that has allowed Apple to deliver on its promise of innovation time and time again.”
Given that this is Apple we’re talking about, it’ll be less than 12 hours before some idiot proclaims this as yet another sign of Apple’s impending iDoom.